Customer Relationship Management Best Practices Reports

EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

Posted: 08 Feb 2021 | Published: 09 May 2019

EGUIDE: This essential e-guide delves deep into what it takes to provide integrated multi-channel customer experiences, with insights from experts including Ernan Roman, President of Ernan Roman Direct Marketing.

Posted: 17 Jul 2014 | Published: 17 Jul 2014

EGUIDE: This expert e-guide offers considerations for buying the right CRM tool. You'll also take a closer look into Microsoft Dynamics CRM 2015 for a breakdown of features and functions.

Posted: 24 Feb 2016 | Published: 17 Feb 2016

EBOOK: How do CIOs achieve digital transformation? Read this white paper to learn how your organization can unlock its digital potential by gleaning expert insight from leading C-suite executives.

Posted: 22 Oct 2018 | Published: 31 Dec 2018

EGUIDE: In this e-guide, uncover how Microsoft is establishing new incentives and compensation strategies to better align field sales and channel partners, and how (and why) Microsoft is planning to focus its future on Dynamics 365, AI and digital transformation. Plus, learn how new CRM tools are revolutionizing engagement.

Posted: 16 Oct 2017 | Published: 16 Oct 2017

EGUIDE: This expert e-guide uncovers key CRM technologies and trends, and explores the best ways to measure the real value of an investment in social CRM.

Posted: 12 Nov 2014 | Published: 12 Nov 2014

EGUIDE: As with anything, it is important to start off your CRM initiative on the right foot. The only way to do that is by understanding everything this technology has to offer. From common features to the latest trends, this comprehensive guide breaks down everything you need in order to get started with CRM.

Posted: 31 Aug 2016 | Published: 29 Aug 2016

CASE STUDY: This brief case study considers how one winter vacation destination was able to leverage smart marketing software to become a year-long resort. Access now for a look into the tools they used, the successes they saw, and how they were able to bolster their revenues.

Posted: 12 Nov 2015 | Published: 12 Nov 2015

EGUIDE: Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?

Posted: 06 Aug 2021 | Published: 06 Aug 2021

EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.

Posted: 27 Feb 2017 | Published: 27 Feb 2017